Rubber industry: the development of key lock

A few days ago issued a "rubber industry" 11th Five-Year "development plan of science" and "rubber industry" 11th Five-Year "Planning and implementation of brand strategy" made it clear that the "11th Five-Year Plan" period, China's rubber industry has entered a mature stage of development, Changes in the mode of economic growth, self-oriented technological innovation, and foster the development of brand names batch of large companies and large enterprise groups, is China's rubber industry for the next five years focused on the development of China's rubber has become the key to power.

Last month, the China Rubber Industry Association to the public a "rubber industry" 11th Five-Year "development plan of science" and "rubber industry" 11th Five-Year "Planning and implementation of brand strategy" (the two referred to as "planning"). Reporters noted that these two related to the rubber industry in the future development direction of the 5-year "planning", 3:00 locked for the most important: First, change the mode of economic growth. Whether domestic or foreign sales, have changed from the number of quality, efficiency, to maximize the interests of the enterprise; The second is aimed autonomous technological innovation. Promote the upgrading of the main rubber products, energy, security, environmental protection and new products to replace existing products; Third Fuyoufuqiang. Nurture and develop the production of a number of brand-name products of big companies and big enterprise groups and at the same time fostering and developing the regional brand and intensive production.

In response, China Rubber Industry Association, Ju Hong Zhen in an interview with reporters said that the Chinese rubber industry is based on the current status quo, as well as the development of the "11th Five-Year Plan" period, China's automobile, shipbuilding, coal, oil and natural gas and renewable resources Of the rubber products industry needs identified. At the same time, is also a response to the global rubber industry over the next few years of technology and product innovation, production and international trade challenges posed by rapid growth, the promotion of Chinese rubber industry from large to strong changes.

To enlarge and strengthen the basis of

Ju Hong Zhen said that the Chinese rubber industry is a traditional industry, currently has a tire, Li Chetai (fetal Motorcycle), hose tape, rubber, latex and other rubber products, such as industry, with research design, equipment, raw materials and manufacturing capabilities and Can be carried out on the comprehensive utilization of waste rubber, has formed a complete range of production, a relatively complete industrial system. Since reform and opening up, China's rubber industry is developing rapidly, both in the number of products, scale, or in the product's overall technological level, have improved a lot. Since 2003, China has become the world's rubber consumption power, in order to tire as the leading representative of the products also ranked the world's top one or two. It can be said that Chinese rubber industry has a bigger and stronger. Specifically as follows:

The introduction of technology, equipment, digestion and absorption of innovation on the basis of the mechanism for independent innovation is taking shape; in the reform and opening-up, formed the industry, academia, research combined with the success of the innovation system; replacement products needed for rubber chemicals, carbon black, skeleton Materials and equipment, and so on, have been able to be based on domestic production; have a number of big companies and big groups, as well as the industry's leading companies, many of the industry production has shown a high degree of concentration. In recent years, the industry has intensified efforts to implement the brand strategy, in 2004 and 2005, respectively in the all-steel radial tire, rubber V belt and professional sports shoes, such as 3 products produced in the field of 13 Chinese famous brand products, the brand-name products To strengthen the rubber business in the domestic and international market competitiveness; products quickly to the international market. 2002, 2003 or three years, the industry's total exports reached 21.55 billion, 26,770,000,000 yuan and 37,310,000,000 yuan. In 2005 reduced export momentum to tire, for example, the total export volume of more than 90,000,000, and changed in the past in order to bias-based tire situation, take advantage of radial tire exports.

International obvious gap

The two "planning" stressed that the Chinese rubber industry, after years of development, despite the formation of a more solid foundation for the development and market both at home and abroad has shown a certain degree of competitiveness, but exposure to the increasing internationalization of the rubber market, with its The world's advanced level, there are still some obvious gaps:

First of all, in the product mix in order to tire, for example, at present, the United States, Japan and other industrial powers in the world rubber tire meridian rate of 100%, but in China the figure was 55%; Second, the prices of the products, the China Rubber The main products affordable to the main price is only the United States, Japan, and other rubber products, industrial power of 50% to 70%. International brand-name shoes, such as curing the export price for each pair of 3 U.S. dollars, cold sticky sports shoes export price per pair in more than 10 U.S. dollars, while Chinese products in each of the two-exports in the price of 1.5 U.S. dollars and 5 dollars; Thirdly, the enterprise So far, is still tires, for example, more than 300 in the global tire manufacturers, 80% of the production and sales concentrated in the hands of the world's top 10, 60% concentrated in three major cross-border between the tire group. However, the existing Chinese tire manufacturers, none of the top 10 entered, and the world's 75 tires 15 mainland enterprises, the global tire sales accounted for only 4.8 percent of sales. At present, Chinese enterprises are still rubber, small, scattered, chaotic phenomenon, and so on; fourth in the brand to China's rubber production, for example, currently the world's output accounts for more than 50%, but this is the production of tens of thousands of households . The world's top 10 brand-name sports shoes sales of more than 130 billion U.S. dollars, almost took control of the world's sports shoes market. David Card, the lack of sound in the international market brand, at the moment China is yet another reflection of rubber business.

To determine the direction of health

It is reported that the gap caused by the above-mentioned reasons, the key lies in China Rubber Industry weak independent innovation capacity, most of the products of low technology content, products, the lack of large enterprises and well-known brands. In other words, the Chinese rubber industry in recent years is basically taking a traditional way of extensive development, that is, to use more labor and capital input, as well as higher energy and resource consumption, in exchange for development. At present, the energy, resource and environmental constraints have become China's rapid development of rubber industry bottlenecks.

To change this status quo, change the mode of economic growth, focus on independent innovation, and foster brand-name enterprises and products, is the key to the development of the industry.

Ju Hong Zhen said that in order to achieve this goal, the next step, the China Rubber Industry Association will focus on two "planning" the focus of development to take the following measures to promote trade by stronger.

To assets or brands as a link, guide enterprises to take the merger of the joint development, production and further improve the degree of concentration to produce more brand products.

Through the credit quality of the recommended brands such as self-discipline, the expansion of the brand influence and market share for striving to be industry-wide Chinese brand names, Chinese brand names in the world to lay a good foundation.

Support qualified enterprises to establish state-level technology center and promote new products, new technology development and applications.

To strengthen cooperation with the local government, through the cultivation of the distinctive name and rubber products manufacturing base or city guide and the promotion of regional brands of rubber products.

Through the organization, at home and abroad to participate in exhibitions, exchanges, training, communication and timely information rubber at home and abroad to promote the enterprises to change their mode of economic growth, improve the efficiency of export products.

At present, the China Rubber Industry Association has identified over the past two years Chinese brand-name products to cultivate the goal. The high strength conveyor belt, Li Jutai, condoms and rubber chemicals and other products is the focus of training. At the same time, also in the top 10 tire brand-name products to further strengthen the brand development work, so that they can continue to be the industry leader.