Tire prices continue to soar, or into a four-tire businesses at one time loss

The prices of raw materials in the background, the domestic tire prices will likely face a surge. In recent days, "Goodyear airship," China's first ceremony, the Goodyear Tire Co., Ltd., Chairman and General Manager of Greater China has new life, revealed to reporters, Goodyear Tire not rule out the possibility to continue to raise the price of the possible.

By coincidence, another national giant tires - Michelin related to the Chinese people yesterday in an interview with reporters, also said that in order to ease the upward pressure on raw material prices, Michelin is currently being planned for the product price.

Earlier this year, the price has been raised as a

"In 18 to 20 months before or more than 30 yuan a barrel of oil, prices have now doubled. Tire Petroleum is the main raw material, it can only follow the oil price continues to go up, is not slow down." New students have told reporters that, although this year's Goodyear tires have been two price increases, but are not currently appear to be able to offset raw material price pressure, "We do not rule out the possibility of price again in the near future."

According to the new students have been introduced, the China Rubber Industry Association show that in the first quarter of the domestic 1 / 4 tire manufacturer into a loss mainly due to raw material price increases are excessive, and the tire market prices are unchanged, resulting in lower corporate profits . Under enormous pressure, as early as the beginning of this year, Michelin, Goodyear, Bridgestone, Hankook Tire, and other major tire manufacturers have increased the market price, the adjustment of 4% to 10%.

Yesterday, the spread of the Ministry of Michelin China in an interview with reporters, also said the continuing rise in the prices of raw materials, including Michelin and other tire manufacturers in terms of all is a must face in order to ensure product quality At the same time ease the upward pressure on prices of raw materials, in the near future they will also carry out an appropriate price.

Increased price pressure on the industry division

On the one hand, Michelin, Goodyear prices have been brewing on the other hand, will be stepping up tire Korea to the impact of low-cost Chinese market. It is understood that the domestic brand tires can be divided into three price levels, and so on the first level of Michelin, Goodyear, Bridgestone in the second grade, and so on a number of South Korean Hankook Tire brand are in the third grade.

For South Korea to tire even lower than domestic brands impact on the price of Chinese tire market, new students have the view that this is also a means to increase their market share, but little effect on Goodyear.

It appears in Goodyear, Michelin is a real competitor. In fact, in March this year, Michelin introduced in the domestic tire industry's first service brand "Michelin as you like" service less than a week, Goodyear immediately launched tit-for-tat "Goodyear plans to nanny car."

The industry believes that the growing pressure on the price increase, Michelin, Goodyear brand invested heavily in the two big brand service, on the surface of the two traditional rivals in the Chinese market, a new round of competition, in fact continues to strengthen Respective brand differentiation strategy, brand, Japan and Korea and to avoid facing price competition.