Tire giant ten Chinese gambling market

More than half a year of rumors Ma licensing tire plant in China has finally made below. August 6, Hefei Industrial Development and Reform Department, told reporters: "Germany mainland Ma licensing tire plant in Hefei has been submitted for approval in the National Development and Reform Commission, Ma set up the tire through the national licensing examination and approval there is no fundamental obstacles through only a matter of time Sooner or later the issue is expected by the end of August, there was news. "

According to reports, commissioned by the National Development and Reform Commission, China Petroleum and Chemical Industry Planning Institute of China Ma licenses technology tire projects, products, programs, comprehensive utilization of resources, land, energy, social impact assessment.

So far, including the tire giant Bridgestone, Pirelli and Michelin and so on in the world's top ten tire manufacturers all set up China in the near future the giant tires that are increasing their investment in China, the Chinese gambling market.

150,000,000 euros for the first China Game

July 28, Ma licensing tire plant in Hefei declared officially launched. Ma licensing tires in Hefei new office will have overall responsibility for the company in Hefei of investment projects.

It is understood that Ma set up the basic licensing tire project in Hefei High-tech Zone South Zhen, investment 150,000,000 euros to build an annual output of 4,250,000 passenger radial tire project, which is scheduled to be completed in 2010, Ma was in the tires licensing of Chinese investment in construction The first tire production base.

The factory is equipped with the most advanced tire production and environmental protection technology, the major passenger car tire production to meet the Chinese market for high-end passenger car tire. In addition to the construction of the project rubber mixing, preparation of semi-finished products such as the production line, built at the same time to deal with biological and chemical smell hot rubber mixing equipment, sulfide gas processing equipment, such as environmental protection facilities.

According to the plan, China tires license Ma after the completion of the project, annual sales of up to 1,870,000,000 yuan, investment profit margins as high as 31.9 percent, better economic returns.

Hefei Industrial Development and Reform Commission official said that a year ago, Ma licensing and tire company HEFEI outerwear talks to invest and build factories in Hefei, Hefei eyes of the main advantage, optimize the allocation of resources, human resources and government services, Ma The card will also invest and build factories in Anhui Province to promote the development of the automobile industry.

Hefei car tires and rubber industries have a strong industrial base, industrial clustering effect has become more and more mainland Ma licensing tires in the project as high-end passenger tires, tires mainland Ma licensing completed and put into production after will be Ma Hefei card, good pass "two - Wheel drive ", China's largest tire maker to.

According to sources Hefei Development and Reform Commission, Ma and licensing negotiations, tires, tires licensing Ma said there are plans to increase further, the country will need approval, or first, and so on the project through the approval again.

In order to meet the new plant with an annual output of future production capacity of 4,000,000, as well as technical and production personnel needs of a large number of horses tire card in the Asia Pacific region human resources director Klaus Luetzenkirchen recently have begun to study the local colleges and universities in Hefei, I hope to do a good job through the relevant channels Human resources, human resources selection work.

Tire giant Chinese gambling market

With the licensing Ma tire plant in China to finalize the world top 10 tire manufacturers, all land in China. As the major automobile manufacturers in China are ambitious to seize the market, foreign investors are not tire giant soft mouth, one after another point in the first place.

As of the end of 2006, foreign investment enterprises in China Tire, 19, has 36 factories in China's tire production in 2006 reached 280,000,000, sales of 1,235 billion yuan. China has become the world's largest tire producer, the China market accounted for 18% of the world. By 2010, the Chinese tire market's total demand will reach 300,000,000.

Bridgestone, Hankook, Kumho, Jia Tong, and other foreign companies have said that China will focus on market share in the first goal, which is more than 20%, which means that the four foreign brands desire to carve up 80% of the Chinese market.

China's huge market can cause giant's desire to invest, foreign giants this year, just over half a year, one after another under the Hao Yan Xu. Early June, South Korea Kumho Asiana Group decided to add a radial tire production line, the original annual production capacity of 7,000,000 tires to enhance the capacity of 12000000-13000000. At present, the second capital increase from the original construction was completed by the end of 2009 ahead of schedule by the end of June this year.

In late June, Goodyear announced it would invest 500,000,000 U.S. dollars expansion of its production base in Dalian. According to the plan, a new Goodyear tire commercial vehicle production line will be introduced into China at the same time the expansion of its passenger car tire production line.

July 10, Pirelli said: "Pirelli in the next two years China will invest an additional 100,000,000 U.S. dollars by 2011 China will tire (including car and truck tires) to increase production capacity to 11,000,000. We will car tire To double production capacity at the same time raise truck tire production capacity. If we can achieve annual output in China 11,000,000, China will become the Pirelli tire of the world's second-largest market. "

Haitong Securities analyst Liu believes that the world tire industry to gradually shift China and other developing countries, developing countries in the tire manufacturing will be more prominent advantage. From 2007 the world's top 75 tire, Bridgestone, Michelin and Goodyear Tire giant three of the world is still in the first group; mainland China's 16 tires further into the ranking, such as Hangzhou Zhongce in 2006 sales An increase of nearly 50% for the first time more than 1,000,000,000 U.S. dollars, 10.8 billion U.S. dollars, ranking rose to 23 from the 14th, more than 10 other companies have also ranked on the rise. In this way, China's 16 tires total revenue in 2006 over the fourth of Germany's mainland.

But in the face of the huge market, China's local tire business is still in a weak position. China Rubber Industry Association this year, in particular to the recommendation of the six brands, including Motorola, Triangle, Linglong, and Good Luck, BCT, such as the Great Sea, production and market coverage across the country, only 25% market share and the remaining are being Foreign brands to carve up.