15,000,000 tires a year to find buyers

Hankook Tire has announced that Audi has been China early in December with the signing of the "technical contract agreement," in 2007 in Shenyang for the production of the new Audi A6L, the new Audi A4 to provide 90,000 tire load. This is the Hankook tire market in China, the rapid establishment of brand image and enhance customer loyalty, among the world's top five convenience on the road.

Although a mere 90,000 but Hankook tire factory in Jiaxing 2 days of production, but over the next five years, every year for at least 15,000,000 tire to find OEM (OriginalEquipmentManufacturing) buyers, Hankook Tire is the focus of the struggle.

● Audi for the next year to provide 90,000 tires installed

Hankook Tire this year on December 6 with Audi China signed a "technology contract agreement", from June 2007 for the Audi A6L, the Audi A4 model supporting 90,000 Hankook brand of high-performance tires. The new models for pattern tire VENTUSS1Evo (K107), the specific type of 225/50R17Y and 225/55R16Y.

340,000,000 U.S. dollars of investment in Jiaxing Hankook Tire Nissan plant is 37,000; to the end of 2006, daily output will reach 44,000; to December 2007, daily output will increase in 7500, more than 51,000; to In 2009, its daily output will be more close to 70,000.

While the Audi A6L, the Audi A4 supporting 90,000 is Hankook Tire Jiaxing factory production capacity of 2 days, Hankook 90,000 for the significance of it is very important --- high-end car manufacturers OEM orders was more than the previous m Its forests, dominated by Goodyear, Hankook is now also get a "green card", and would like to take this step by step to obtain high-end car manufacturers, authorized users.

● "Europe without factories" direct the development of Hankook constraints

At present, South Korea's Hankook tire replacement market share in the first, reaching 43.7 percent share; Europe and the United States market is also the main battlefield of Hankook Tire, Hankook Tire sales reached 63% of total sales. However, "non-European plant" in Yingshang constraints direct the development of Hankook's footsteps.

No European factories in Europe means that all manufacturers of OEM products through South Korea or China's shipping ports shipped, the port's handling capacity, changing weather, ocean cycles, such as a large number of factors, not only Europe and the United States to replace the market Potential purchasing power can not be fully released, OEM market can not reduce costs, delivery cycles are at risk so that the competitiveness of the Hankook Tire lower.

It is reported that Hankook Tire Europe's new plant this year on July 14 in Budapest, Hungary south of Dunaujvaros (Dunaujvaros) foundation, but it was not until the second half of 2007 in order to start production. 2010, the new plant will reach an annual output of 10,000,000 cars and light trucks, high-performance tire production capacity in order to shorten the logistics cycle, the potential to reduce the production cycle, the risk of further expansion of the European market.

Hankook Tire-hwan, chairman of the board Cao said: "With the new building plant in Hungary, Hankook Tire will realize the localization of production in Europe, the establishment of a South Korea, China, Hungary as the center of the global production network. The production of high-performance network will promote South Korea Thailand tire from the eighth position into the first five. "

In 2008 who buy tires 15,000,000

Hankook Tire Co., Ltd. executive director of strategic planning for Zhao told the reporter, to 2012, Hankook to reach 100,000,000 / year of production, possession of a global market share of 6.2 percent, ranks among the world's fifth.

Hankook Tire's statistics show that the OEM market and overseas markets, Chinese factories now account for 80% of the capacity of the share, while the share of overseas markets, almost 3 times the OEM market. In 2007 to the end of the year, the European market is still China Factories Hankook's major customers; Hankook expectations of the Chinese OEM market in 2007 after taking over the European market sales of the baton. If in 2006 the annual output of 24,690,000 dollars, the baton is the meaning of 15,000,000 / year.

According to the authoritative body to investigate the survey data, China's automotive industry speed the development of the auto industry than the world average level of development of 4-5 times faster. It is expected that the Chinese car as long as the pace of development can continue to maintain, Hankook will not tire 15,000,000 for the buyer to worry about.