Russian cold climate, the car's rubber parts easily go wrong

Moderator: China's auto import business to Russia, what to do.
Zhu Jing Cheng: Quality is the first hurdle, the Chinese manufacturers want to spend most of 1,000,000 yuan to do quality certification, a bus to more than 10 million U.S. dollars, nearly 100,000 euros and 50,000 euros in the past when China does not now wish to Done, Russia and prices to 100,000 euros. Manufacturers feel that I have spent the money 1,000,000 does not get on with it.
Moderator: a so cars is how much?
Zhu Jing Cheng: it was 50,000 dollars. Even if no one to do so, we export the car and we are all Russians together, which is the manufacturer to do? You will not have access to quality certification, according to the new car will only be able to sell used cars.
Moderator: car sales in Russia and how the channel? Also take some of the larger distributors do?
Sun Li Man: mainly distributors.
Zhu Jing Cheng: China, Russia last year, only three of the top, the Great Wall Automobile, Hafei, FAW is the main light truck sales, Hafei sale of light trucks, pick-up is the Great Wall and the SUV, the three major Moscow, Russia is a Distribution dealers. We export 500 SUV vehicles last year, ranked fourth in the list, because we are out of car parts, the Russian manufacturers to our assembly, the fight is Russia's brand, they have made, is Russia's use of quality certification, there is no Our own brand. Therefore, not foreign cars. China's own sales network have not been established, mainly by Russia, and mainly rely on a few, at best, not more than 5 major distributors, that is the real distribution of Russia's largest Chinese car dealers are not more than 5. The first is the power entrusted in Iraq, the second is the Beijing Jeep. They rely on the sales network.
Moderator: Russian cultural very deep, you over there in the work of the relatively long life, if the Chinese car market to open up Russia to the local culture, consumer demand should know a little more, please tell us, the consumers in Russia When buying a car which has the characteristics?
Zhu Jing Cheng: The general feeling, Russians love cars, like the Russians on the small car. I just returned from Russia to come back, a feeling that is infested city car, a sharp increase in the number of motor vehicles. As the territory of Russia too, I live a long time in Siberia, Russia has seven regions, Siberia and the Far East are two major areas, there are total of 11,000,000 square kilometers of land, China and Canada have large area, an average of 1 kilometer Less than two people. Also very well-developed road, a bike could not walk and can only drive a car, as long as the activity would take to the streets, you'll have to drive a car. Therefore, Russia's auto market is large, it is a necessary means of transport. Russia now is the polarization of the car, the rich bought expensive cars are not afraid, is particularly good on a good car; people have no money to buy expensive cars, buy second-hand car imports last year, from Vladivostok to Japan, South Korea 270,000 second-hand car. Japan is the right rudder cars, several countries want to resolve the abolition of the right rudder car, but too much can not be canceled, against the common people. Russia is the left rudder and the rudder are right.
Li: rudder about cars running together is very dangerous, Kazakhstan has been ordered to next year import ban on the right rudder cars have been sold the car to run it enough life, the right car left rudder, left rudder is the other car on the left side Perspective not all of a sudden, people can not see, the car can not see, very dangerous.
Zhu Jing Cheng: Russia in the past to limit the right rudder vehicles can not exceed 7 years, by now, right rudder imported cars should not exceed three years, less than three years may be imported, to ban the import of more than three years. But it is false documents, such as in 1998 out of the car, the signs of a change in 2004, second-hand car imports a lot of tactics. There are measures to counter them.
Russia is now like the first car is the second SUV is a vehicle, not like pickup trucks. We have been guided Russia consumption, so that the people selling pickup trucks, but were not very successful. Great Wall in the original Russian-made pickup, I also made some observations, reported that China's auto I have asked for the Great Wall. I said that the non-pickup made a wise move, pickup sales in the year is 10,000 thousand, who bought the money pickup, a pick-up 100,000 U.S. dollars he bought, no money to buy the Paper Card than to buy SUV, SUV and pickup price is almost the price of more than scenery pickup. China's low-end SUV pick-up is wearing a hat, is the same chassis, a body that is deducted SUV. Now Russia is changing people, two to three years due to rising oil prices, Russia has rich people to raise the standard of living, social stability, and they generally use the car for more than ten years, phase out old vehicles are the common people. What car? Russia in a better brand, Ford, Chevrolet, Hyundai, Lancer, are selling very good. Russia on the purchase of between 1-2 million cars, Mitsubishi Lancer 1.6 is 18,000 U.S. dollars, we have offices in Russia is the Russian people to buy Mitsubishi Lancer 1.6. Ford Focus 1.6 is 17,000 U.S. dollars, sales volume is very large, probably next year sold 100,000. Toyota sold very well, Toyota's largest number of used cars, new cars can also use second-hand car parts, so everywhere in Russia, Toyota's sales of spare parts, the cheapest Toyota vehicle, the Lancer small compared with sales of the reasons Special parts are expensive, but we still have to wait a long time. Ford and Toyota now selling because the cheaper parts and components, can be found everywhere.
Moderator: Toyota in Russia seems to be some of the research and development of small cars.
Zhu Jing Cheng: Toyota this year to invest and build factories in Russia a lot. Hyundai to invest in Poland 1,000,000,000 U.S. factories. Western countries have seen in Russia and Eastern Europe market prospects for the future, compared to China so in a few shouting. Counselor of the Russian Embassy in China said that Chinese people like to shout, rather than actually do. Nakuai you feel good, you say quietly bought, you first call to immediately bought by others, is that you buy second-hand. Therefore, Chinese people can not call a small point? Some companies, like, no cars out, said the United States to export 250,000. Originally, China and the United States is among a large trade surplus, you no longer intends to sell 250,000 motor vehicles in the United States, the United States companies, including General Motors, Ford, in the United States are big losses, losses are billions, more than 100 Billion U.S. dollars, in a large number of layoffs, you stab wound in the other, stabbed in the Zuiteng people, rather than waiting for people to boycott and sanctions against it? Can you get it?
Moderator: How the Eastern European market?
Zhu Jing Cheng: Eastern Europe, we do not only talk about in Poland. More difficult.
Sun Li Man: Ukraine and Russia's demand should be more or less the same pickup, bus, SUV sales is better.
Poland is the EU's four European standards, if we export vehicle, it is very difficult, we are now in Poland and on CKD, he should be our transmission system to remove this part of the whole because it is less than the standard, it We re-use of components imported in Europe and then imported engines, and this is our way of European exports. In Poland almost no cars in China.
Zhu Jing Cheng: Poland car factory to have two, and we are also talking about their commercial counselor, to talk about more than a year, also failed.
Sun Li Man: such as the European Union, and their vehicles are European standards for our vehicles very high, I take them to see the number of car factories, they feel that China's car interior is not their Standard, although they can not trim the European standards for cars, at least as Japanese car standards, but the Chinese car is very rough, not exhausted.
Zhu Jing Cheng: China's interior design a good car, but the work is very rough.
Li: We must not only adapt to the car of Russia's culture, but also adapt to the climate. For example, trim boards, we generally use of hard plastic, and in my own view, are recycling plastic. This relatively brittle plastics, especially in the cold, the Russians often help handle that piece of vehicles, together with a help on the broken. There's rubber suspension system, we here in the run for two years, but in the cold, a cold rubber on the hardware in particular, in the process of vibration-damping on the No, the earthquake shock, from outside the iron clasps Service on the break.
Zhu Jing-cheng: a cold start is because the cold Russian climate. Is a piece of rubber, plastic pieces of cold, a freeze on the split. The third is the poor road conditions, poor road conditions throughout Russia, the European part of a number of good, generally speaking, the road is not good. China can not imagine that Russian special circumstances, indeed, the Chinese car is not strong, the earthquake shock, a lot of things lost.
Li: There are anti-corrosion under the chassis, we have here is very dry and will not be taken into account. However, the city where the winter in order to slip, often sprinkling of salt and now only use the money to Rongxue Ji, often under the chassis of a shining white, so that the water beneath the paint has very strict requirements, we require manufacturers must There are two procedures. Only trial and error in order to meet the requirements of the Chinese car so recently in a wide range of small, which is taken for granted.
Sun Li Man: The key is to Russia's cultural and geographical awareness of not enough.
Zhu Jing Cheng: Russia to buy cars, attaches great importance to the interior of first impression. Some people left open the door to see one, do not even look at the engine. Shangyan to spend money to see again, do not disdain to read, the Russian people attach great importance to the interior of first impression, which is also a kind of culture. Russians in particular about the details, especially on the dashboard to the number of Russian automobile plant on the dashboard to see the production, not a bad buy.
Li: China Automotive has not done fine, as headlights, if not sealed, and there was a gap on the lid, let the distance on both sides of the gap ranged from a transfer may be transferred from transfer, but the export of some, if not Specifically to point out, no one mentioned this problem, we have only ourselves to say that we do things is, 2.5 cm in the following are considered qualified, we do not ask for much.
Zhu Jing Cheng: The Russian market is a big market, now look at some of the reports, Russia ranked first, Russia, the Middle East. In fact, Russia is China's smallest car export market, which is the current reality. Last year, exports of 340,000 motor vehicles, Russia accounted for only 1 / 34, not this big market.
Moderator: Russia's consumption level is relatively high, at least in Moscow a higher level.
Zhu Jing Cheng: Russia's high level of consumption, Moscow is now in the world.
Moderator: But the low level of salaries, social security it?
Zhu Jing Cheng: High-income gray. Abundant resources.
Li: gray at their income and income wage earners, such as a monthly income of 1,000 dollars, reflected in the wages table is only 500 dollars, 500 dollars to the other other way to you.
Zhu Jing Cheng: Moscow who earned 1,000 dollars a month if living is very difficult. I have an acquaintance in Siberia, in Moscow, rented a room is a set of 10 square meters room, 500 U.S. dollars a month is too expensive.
Li: Moscow, the average house price is 4200 dollars / square meter, Beijing's housing prices higher than the two or three times.
Zhu Jing Cheng: the equivalent of Beijing's second ring within the region, 7,000 U.S. dollars / square meter.
China's own brands, such as Chery, Geely, and so few, if good efforts in Russia in the future development of the market should be, if to do a good job, and he should be the most promising.
Li: phase out old vehicles, the Russians have already.
Zhu Jing Cheng: Objectively speaking, in the future in the Russian market the most promising may be Chery and Geely, and possibly Shenyang Brilliance, the car correct species, the Great Wall pickup may be more difficult.