Kanda Daisuke: renovation of old tires to achieve the purpose of environmental protection

Moderator: First of all, welcome Yokohama Tire Co., Ltd. Shanghai Sales of God Mr. Tian Taifu visit Beijing Sohu auto show live, the first question from the Beijing auto show to start, the Chinese market is huge and the beginning of this session of the auto show, the official Beijing auto show upgrade A-class auto show in the world, please tell us about the Yokohama Tire participating in the exhibition area auto show, the exhibition highlights products, and products.

Kanda Daisuke: First of all, let me talk about the purpose of this exhibition, because we regret that in 2004, did not participate in the Beijing auto show, we tire of this situation is relatively complete, is a very powerful time, we would like to restore the ultimate aim is to look in 2004 The exhibition does not regret.

The second part is that we wanted to in the Chinese market has a position to enter the Chinese market because the main goal is to do a good market, we have been pursuing. The third goal, because we in April this year, when Shanghai was set up in a new Yokohama tire sales company in the sale of the company, along with operating a PC at the same time, and TB tire, that is, cars and bus tires card to operate together, so that the We entered the auto show, customers can understand that we are China, Yokohama tires, not only in China cars have tires, bus tires at the same time into the card. The car in the new products are mainly imported more than love in the Chinese tire market, but also in Hangzhou Yokohama Tire Factory production of small van tire, which is two products. TB still in the area of new products, in October in a factory is about to start, the TB also showed two new products, the most important features for the Chinese market, Chinese consumers are accustomed to, this is the main There are relatively strong strength.

Motor Show brings enormous business opportunities

Moderator: Beijing Auto Show 2004 in Yokohama, has not yet come to regret that, from today, how kind of feeling?

God Daisuke field: in 2004 did not show, but we also emerge in this market, so that customers know that in such a way that we have done, although there was no specific show. With more than 2006, in 2004, many people at that time also of concern to us more, when the 2006 exhibition, first of all, feel that in 2004, but more in 2006, and from the location of choice, our position There are regular customers, it should be said that the location is very good.

Moderator: to attract the audience much more, talk with your business audience more than they would wish to do?

God Daisuke field: these are the guests of our attention is very strong. For example, there are a number of foreign trade would also like to do something on their own domestic tire as its agent, and domestic Before Yokohama tires only to the Chinese domestic market after the tires we have to do the agent intention.

Moderator: Yokohama tires in the Chinese business and business system be like?

Kanda Daisuke: Just say in April to set up a new sales company is based in Hangzhou factory in 2001 when the official start-up began after the market feedback has been good, established in Suzhou large-scale factory. We have a small child next year on the PC side, the production plant in Hangzhou, is also considered. Through customer feedback, we may have to add a new once a year or two to increase.

Renovation of old tires to achieve the purpose of environmental protection

Moderator: how you look at the Chinese tire market, there are a lot of tire, such as Michelin, Bridgestone have come in, look at how this competition as well as the Chinese tire market in the end how much?

God Daisuke field: the first point for the market to enter a very competitive market, so a simple example, the tire market into the pyramid-like triangle, the triangle may be third-class sub, First, Second, Third Class, in the third year low 000, and so on, and we do high-end market positioning, can achieve such a cutting-edge of the tire market, not all plants can be achieved in accordance with our goal to do this.

Moderator: I hope in the future be able to account for much of the Chinese tire market share?

Kanda Daisuke: First of all, did not consider the specific problems a few years, we have at least 10% of Chinese market share.

Moderator: China's auto market grew very quickly indeed, the same tire on the demand for more and more, at the same time will create another issue, which is handling the discarded tires, which has become China's environmental protection department so that the community is a headache, do not know Yokohama as a business, in this regard will contribute to their responsibilities or an approach?

God Daisuke field: the handling of discarded tires, we have a consideration, because the Chinese market is like you just talking about the development of faster and faster, increasing the volume of discarded tires is very large, Yokohama is now considering plans to renovate, we Some.

Moderator: This will not be in Yokohama, a new business?

God Daisuke field: In accordance with the time or are based on the market, our point is that we are not a new topic or new business.

Moderator: Thank you very much Mr. Tian presence of God Sohu.com chat room guests, you hope that the Beijing auto show to explore more opportunities.

Kanda Daisuke: Thank you.