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Oct 28, 2008

Chinese tire market, the industry status quo

First, foreign investment to speed up the expansion of tire

Any foreign investment in a giant tire the eyes of the Chinese tire market is growing a "big cake." China's auto industry "blowout" to benefit the tire industry, the rise in China, foreign investment in China are all tire giant tire production in the area to speed up the pace of expansion.

So far, ranking the world's top 10 tire companies, with the exception of Germany's mainland, the other 9 have been set up investment into China, and the localization of foreign investment giant is also accelerating the pace of production. By the end of 2002, foreign-controlled enterprises and radial tire production in the country for more than 60% of the total output; the end of 2003, this figure has been expanded to 70%. Experts predict that 5 years will be expanded to 80%.

Why would foreign markets so enthusiastic about this tire? According to the China Rubber Industry Association Juhong vibration analysis, first of all, the country from January 1, 2001 from the abolition of the radial tire 10% of the consumption tax so that the tire manufacturer's profits increase, it attracted a group of new investors. Second, China is on the tire industry, the proportion of foreign investment restrictions than the vehicle business is much more relaxed this policy has also attracted foreign tire manufacturers into the Chinese market one after another.

In addition, China's tire market development prospects. China's sustained and rapid economic growth has greatly stimulated the domestic automobile production and consumption. China's automobile industry with an annual double-digit rate, the rapid growth of the highway, currently has more than 20,000 km, this tire industry to provide good development opportunities and bigger markets; tire exports a significant increase in 2004 1-11 years, export volume grew 8.7 percent, with exports amounting to 6,500,000,000 U.S. dollars; car developed an increasingly saturated market, resulting in global vehicle production growth slowed down or even decline. Therefore, foreign tire manufacturers are inclined to the Chinese market. To Michelin tire plant in Shanghai holding full marks for that tire manufacturers to foreign capital, technology, brands and services into China's massive advantage.

Since early 2004, Michelin's BFGoodrich, PILOT two major brands in the Chinese market one after another, at the same time, Michelin will increase investment in Shanghai, hundreds of millions of dollars in 2004 will strive to return to Shanghai built the world's largest force of its rice Lin tire production base. Michelin and China will also open 100 new retail tire, the fierce power of the domestic tire industry awareness and amazing.

World tire industry's two other giant Not to be outdone, Goodyear has capital 120,000,000 U.S. dollars in the expansion of production base in Dalian, the Dalian plant will be the production scale expanded to 5,300,000 / year; Bridgestone also capital of 10 billion yen Million for the expansion of the Tianjin plant, annual production capacity of more than 5,000,000. Again as the world's tire industry, ranked seventh in Yokohama, Japan's tires are also increasing their investments in China, plans to increase 5 years 200,000,000 U.S., Hangzhou, the expansion of the existing plant capacity, and 3 years to build a new factory in Guangdong.

Second, the domestic market over-investment

China's tire market are broad prospects for development, a large number of domestic investment in small factories have been set up. The all-steel radial tire investment, technology, small factories very low success rate, mainly by investment and bank loans, once opened can not work, that is, foreign-funded enterprises to buy low-cost, the ultimate damage to the country.

A few days ago published "China's auto industry supplier of the investigation," said the Chinese auto suppliers to meet market demand, production capacity increased at a faster rate than expected market growth, the problem of excess production capacity is quietly forming. The same difficulties have emerged in the closely related with the tire industry. Chinese tire market has overheated investment, potential overcapacity crisis.

2005 is expected to domestic steel radial tire production will reach 15,000,000 to 20,000,000. If the domestic market can not develop an effective, all-steel radial tire market competition will intensify. Excess production capacity will also be serious.

In fact, the tire giants have increased cross-border investment in China, the output of comparison, the retail and wholesale, services network is also expanding further. They also feel the giant tire and vehicle market is facing the pressure of excess production capacity.

Expert analysis of the current development of the enterprises blindly following reasons: As the automotive and transportation development, all-steel radial tire in short supply in order to attract enterprises to invest blindly; local governments to speed up the pace of economic growth in the industry do not know much about the situation , The blind support of its development, did not some of the all-steel radial tire technology from other units dug by a few people started selling all-steel radial tire technology for all-steel radial tire of blind investment has played a role in adding fuel to the flames.

China Rubber Industry Association Ju Hong Zhen believes that the new all-steel radial tire mainly about the existence of several aspects: First, the major investment by bank loans, corporate heavy burden of interest, plus the equipment and technology are relying on the introduction of foreign exchange to be settled Changes in currency exchange rates will lead to a doubling of the original debt, a heavy financial burden on enterprises, and more difficult to invest in new development. Once the project well and eventually lost by the state. Second, the world's tire technology development with each passing day, all-steel radial tire is a tire industry high-tech products, technology, higher management, rather than digging a number of talented people will be able to support the situation. Third, foreign companies produce tires for the general 2-3000000, more than 5,000,000's also a lot. After more than 10 years of development, China's more than 1,000,000 of the tire manufacturers but also more than 20, most of the more than 10 companies, only 10,000 or Ersanshiwan of the scale of production. This scale of production costs so high, the lack of competitiveness of products in the market.

States should be determined to rectify the market, such as the ongoing work of the CCC, it should be down-to-earth, and do a good job effectively. At present, China's certification system is still great vulnerability, such as foreign DOT certification is taken by the credibility of the security, and the credibility of China's market mechanism has not yet been fully established, the lack of effective supervision and certification should take practical measures to do a good job certification system.

Third, the tire business self-rescue

It is said that Chinese production of tires each year, about 1 / 4 exports. In 2003 exports 45,659,000, of which 2 / 3 as the bias tire. China is currently on the market by the radial bias tire pressure, the market is in a serious recession, the basic corporate profits and therefore increase the export of tires for the business development strategy. In the export market, India tires contain a larger market opportunities.

India in the auto industry has gone through nearly 40 years after the closure of the last 10 years, gradually opening to the world. Today, in India's crowded streets of the old car and ran at the same time the world's most modern cars, while India's own production of new cars also have emerged. However, the tire industry in India and has not been too many new atmosphere.

India's market tires of the status quo of China's tire exports to provide the market. China is the world's largest producer of bias tires, bias tires and a better quality, the price is not high, compared with India to adapt to the needs of the market. On the tire industry, India more than China's advantage. With India and the improvement of road conditions, China has better prospects for exports of radial tire. India has become the world after China, following another big market, Chinese enterprises should pay attention to tire of this market to develop.

In addition, India has the market potential for the development of products for the tire industry also support the rubber chemicals, frame materials, carbon black, Synthetic and a variety of production equipment such as tires, Chinese enterprises have also been strengthened in this field to India Exports.

China ranked as the second largest domestic tire manufacturer, Hangzhou Zhongce Rubber Co., Ltd. out of trouble and keep competitive in a difficult situation before. Turning to domestic enterprises and foreign-funded enterprises competitive, Ge Guorong, deputy general manager of the company on the development of the domestic tire companies are full of optimism. He believes that the real penetration of foreign brands in China have a long process, domestic enterprises should continue to shorten the distance.

The reason is a long process: first the application. China's road conditions and overloading of the Chinese automobile tires are foreign enterprises in Shenzhen in China before the people had to make adjustments. Europe and the United States of the Road Traffic in good condition, and a lot of high-speed open-road speed, the more concentrated in technology research and development to improve the speed and high-end performance. There is also widespread Chinese overloading problem: a requirement for 5-ton weight of the actual truck load 25 tons are not surprising. The second is for car tires of different specifications. For example, some foreign car did not use the tire inner tubes, and the country is not essential. Foreign companies have to tire in accordance with China's automobile production and make appropriate adjustments. Third, building distribution networks, foreign companies need to put in a lot of money and time costs.

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