Rubber Machinery domestic enterprises to implement the proposed development of the brand strategy and methods

Implementation of the strategy of brand-name companies to do the following: choose the right products, these products are sold in the market, and on the rubber industry have a significant impact; improve product quality so that products with high quality, high-performance, high reliability, low consumption and so on Superior performance; do a good job in the relevant international standards certification. In the industry, should do the following: strong brand awareness of the importance of trees and clear brand work to be done by; the development of brand evaluation and assessment system of rules; regular assessment of the organization and publication of national industry brands; use of the national media brand .

, A professional group of national development strategies should be rubber machinery business, a professional group of modes of production. If the mixer, calendar, extruders, molding machines and tire curing press, and so on, can be a professional production of the cluster model. In the cluster, a professional production should be taken into account as follows:

To conduct a market economy and trade co-ordination combination of business conditions in the region and in accordance with their respective advantages of the product to achieve similar products businesses close or joint loose alliance to form a cluster of professional production of leading enterprises. Enterprise features to create professional products, appropriate adjustments to the product categories, each leading enterprises choose to focus on 1 or 2 product characteristics. In the current circumstances, every enterprise is not a good way to all-out, the effort will lead to scattered front too, it is difficult to form products, it is difficult to form clusters of professional production. Characteristics of the product is to form clusters of professional production of leading products.

To conduct a market economy and leading enterprises to coordinate combination of carefully cultivated a group of small and medium-sized satellite companies, these enterprises are in the initial stage can be individual or collective ownership, and even the family workshops. To the introduction of market competition mechanism and pay attention to all aspects of the distribution of benefits, the leading product in order to control costs, as well as encourage the formation of the satellite business.

Leading enterprises to continuously develop new leader and a really good job in parts, components and supporting the standardization of parts, as well as establish and improve product quality assurance system.

A really good job in pre-market advocacy products, training and after-sales service to sell when the work to create a one-stop service.

The progressive realization of the agent or agents of the product sales model.