Tire brewing giant to expand in China first opened Service Center

Tire giant in the domestic channels become white-hot battle, troops and equipment to Kodak's tire giant Goodyear Asia-Pacific leaders began to vent mercury as the expansion plans, goals against rivals Michelin and Bridgestone.

Yesterday, the United States and Goodyear Tire & Rubber Company has made two important decision-making, first of all, domestic investment in the production of 18,000,000 U.S. dollars, "RunOnFlat" tires, and then the establishment of China's National Standardization authorized Goodyear auto service network, the traditional tire The retail business model change for a one-stop car service
Franchise. In addition to the Goodyear tire sales, service centers will also include oil, batteries, beauty, hi-fi, DIY stores, fast repair, such as conservation.

Goodyear Mengxian Guang, deputy general manager of sales in China, told reporters that the country's first authorized service center will be on July 6, 2005 opening, followed by three days in Shanghai will have three Goodyear authorized service center opened, and then in Guangzhou and other cities continue to The development of forms of retail network, expected to be the end of this year's opening of the new National Goodyear authorized service center will reach 300.

Goodyear will be six months with the opening of the speed of 300 compared to 200 in the past two years Michelin advantage of the development of shops, is gradually disappearing, a World War II channel in the hair-trigger tire industry. In the first half of this year, Goodyear and Michelin and Bridgestone fierce battle. March, Goodyear chairman and general manager of Greater China has new facilities sudden killer, with an immediate cash reward of 500,000 yuan in cash and inducements, so that the franchises Michelin Shanghai more than a collective "defection" Goodyear. At present, the domestic Goodyear has 130 dealers. Bridgestone (China) Investment Co., Ltd. China Oda, chairman of Acer-cut auto show in Shanghai before the announcement, Bridgestone in 2005 stores selling cars --- Wings will be increased to 50 last year, 100, Pulido Division Tire shop last year from 10 to 250, while the general retail outlets BOSS from 1000 to store 950.

Tire channels to intensify the battle highlights the domestic vehicle users increased after the huge business opportunities. According to industry sources, in the automotive industry, vehicles are equipped with tire consumption and retail consumption reached 3 to 7, in the domestic automotive customers increased, the retail market for tire companies to increase their market share is of great significance.

"We all come from Kodak, if the tire in the area of similar Kodak and Fuji channel war is not surprising." Goodyear has new head of Greater China, told reporters yesterday. From the president of the Asia-Pacific region to be responsible for sales in China, Goodyear's sales network was almost entirely from Kodak's leadership to create, new students have said: "The tire stores more service-oriented content, but management and strategy, and Kodak is still Quite similar. "