Tire giant to launch a new foreign competition

As the world's largest tire manufacturer, Goodyear began a comprehensive retail China offensives on July 5, Goodyear announced the establishment of the National Standardization in China's auto service network authorized Goodyear, the tire change the traditional retail business model , And the goal against the old enemy Michelin, Bridgestone. Earlier, the Shanghai Michelin three-chi shops plus the Goodyear dealers to join the embrace.

Goodyear's new franchise known as the "Goodyear Authorized Service Center." July 6, the first national mandate Goodyear service centers in Shanghai will be opened over the next three days, Shanghai will have three Goodyear authorized service center opened, and by the end of the opening of the new National Goodyear authorized service centers will be 300.

In order to enhance the competitive edge, on July 5, Goodyear Piaierke Ward, president of the Asia-Pacific region will be announced at the Dalian factory 150,000,000 yuan investment in the production of "RunOnFlat" tires, which became the first in China to create "Run Paul "the tire company. Piaierke that China and Germany, and the investment plan will focus on follow-up to Goodyear for "RunOnFlat" tire production to meet China and supporting the replacement tire market and export needs.